Behind the Design: More Than a Price Tag…Unveiling the True Value in Retail and Design

Retailers sell goods or services to meet the goals of their target audiences. It is implied that when a service or good is sold compensation is given. In many cases consumers look farther when it comes to the value they obtain when they make a purchase.

For example, purchasing groceries from Target goes beyond the actual product that is purchased. The real question would be why consumers choose target when deciding where to purchase their groceries.

Stores such as Publix and Walmart offer the same products, yet consumers still go to Target. This can be due to a multitude of factors. These factors include the ambience of the store, the customer service, location, and price. The brand that Target has developed engages specific audiences which goes beyond the products that are sold. The value to the customer of shopping at Target is what defines the brand overall.

When discussing value to consumers from the exchange of a good, an area of interest that I share is the graphic design industry. This industry is the creative aspect of what makes a brand image. When customers use graphic designers to develop their media, the consumer is looking for inspiration and expertise when developing a brand.

The design that is attached to a brand is what is seen by audiences and consumers. Advertisements, social media, and videos are all ways that a brand can get recognized through the web.

When a consumer acquires a graphic designer for their company, they are looking for an innovative approach for brand growth and get access to resources/information that may not be accessible. Throughout my experience as a freelance graphic designer, I offer services to clients from all industries yet the process for all is nearly the same.

All companies have goals and images they would like to keep, it is the job of a great graphic designer to bring these ideas to life to convey value to the customer that exceeds a basic monetary transaction.