As marketers, we know that when conducting market research, it is extremely important to have a strong foundation and understanding of what your research is saying.

Although the numerical data and statistics are relevant, understanding the “why” and “how” behind purchasing decisions is crucial for the successful growth of a brand or product.

As a marketer and designer, it is always a constant battle to be seen. You want clients, viewers, and peers to notice your visuals and messages. Creating content is the easy part—getting traction is where the challenges arise.

When establishing your own business or even navigating life standing by your values is key. Losing focus and shifting away from your values can lead to negative outcomes.

Communication is one of the most important concepts to understand as a business owner and human being. From birth, we are taught how to communicate with one another.

The multinational athletic retailer Gymshark was founded by Ben Francis and Lewis Morgan. The brand was established in 2012 and began in a garage by two highly enthusiastic brothers.

The brand resonance model is the method that assist companies build relationship with customers to create loyalty, community, engagement, and attachment.

As a small business owner in the early stages of building a marketing design firm, it is crucial to identify brands that have experienced multiple successes throughout their journey.

Surveys are designed to measure various aspects of the shopping experience, from the cleanliness of the store to the quality of customer service.

One of the most valuable assets I’ve gained throughout my life is the skills I developed during my early education.

When thinking of graphic design, it is easy to automatically consider aesthetic images, bold visuals, and appealing typography.

Each day, online users make purchases online, whether it be to schedule a service, purchase next-day grocery delivery, or buy their favorite perfume.

In today’s digital age, the rapid media takeover has allowed buyers to have easy 24/7 access to reviews in minutes.

Who would have thought that some of the most memorable and well-known ads are silent?

Retailers sell goods or services to meet the goals of their target audiences. It is implied that when a service or good is sold compensation is given.

Brands have a unique way of engaging audiences from all over, whether through TikTok, in person, or through their ads. Advertising plays a crucial role in conveying a message that resonates with the target audience.

When is planning not important? From our early school days, we’ve learned that success hinges on effective planning—whether for writing essays or organizing a high school party. The same principle applies to website creation.

The art of storytelling applies to any communication or connection created to engage an audience. We've known its impact since the beginning of time, as storytelling has always been a fundamental means of communication.

There are millions of businesses and companies in the United States that offer a multitude of unique services to meet the needs of customers from all over.

How many times have you made an online or in-person purchase and been asked to join the customer loyalty program?